For Johntoy, I designed a wide range of toy packaging and in-store displays, taking each project from concept to final production.

Starting with nothing more than the toy itself and a blank packaging dieline, I had the creative freedom to develop the visual concept, theme and complete packaging design from scratch. For each product, I focused on creating packaging that not only fits the character and purpose of the toy, but also catches attention on the shelf.

I began by researching competing products and current trends. I sketched out quick ideas on paper, explore different directions while keeping a clear connection to the product. Once I found the right direction, I developed the concepts digitally in Adobe Illustrator.

The finished packaging and displays have been sold across Europe through retailers including Action, Intertoys, Kruidvat, Bruna NANU-NANA, TEDi and Ernsting's family.