For Johntoy, I designed a collection of four plush bouncy balls with a playful Halloween theme. Spooky enough to feel festive, but still fun and friendly for children.

Starting from the brief “Halloween, but not too scary for kids,” I explored different ideas, sketches and visual research before developing the final characters. I designed the plush characters, along with the accompanying display and product tags.

The final four designs went into production and were developed into a playful Halloween range for children.